With some cinemas like the new Picturehouse Central charging over £15 for non members at peak times (swish though it is: those lovely seats) it can be an intimidating process choosing an affordable cinema to see the latest releases or a classic. Handily, The Londonist have a guide on how to keep your prices low, and by low we are talking £7 or thereabouts. Seems impossible? Check it out here.
Some pointers that could be added to Londonist's guide would be:
1) Join ShowFilmFirst first to get invites to previews. Also, sign up to as many cinema and film promotion sites as you can, you might be invited to be part of a preview run.
2) Check out the South East LondonFilm Club site which collates the listings of a lot of film clubs and groups, and though they might not have the latest releases (though you'd be surprised how easy it is to license reasonably new films in a public venue) you'll hardly pay much.
3)The Film London mailing list also lists a selection of film events and special screenings around London that are often cheap or free.
4) Join a cinema membership scheme, VUE and Odeon in particular now have monthly subscription plans which will pay for themselves and more if you go regularly to the same chain. Picturehouse aren't so generous but often membership gets you free previews.
5) Start a film review site and get working on those press contacts!