As a chain, Picturehouse isn't exactly much of a Zone 1 competitor when it comes to cinema screens. But now Cineworld owns Picturehouse, and the status quo will change in 2015 when Picturehouse Central opens where Cineworld Trocadero used to sit.
The cinema is ramping up for its launch, and you can read the newest press release below to see what is coming and join up as a founding member of the cinema:
"We're excited to tell you about Picturehouse Central, a new cinema due to open in early summer 2015. We're transforming the old Cineworld Shaftesbury Avenue, right next to Piccadilly Circus, into a brand new Picturehouse in the heart of London’s West End.
Our programming team will bring you all the best new releases as well as film festivals, Q&As, premieres and essential documentary filmmaking from around the world.
It will be a unique cinema experience, with seven screens and cutting-edge projection capabilities including 4K and Dolby Atmos, as well as 35mm and 70mm film equipment.
The ground floor includes a New York deli-style café and a grand staircase leading up to the first floor, where a café bar overlooks Shaftesbury Avenue. A Members’ Bar is being created on the second and third floors, with a roof terrace and spectacular views over London.
Be part of it. Become a Founder Member.
The first 2,000 people to join will have their names integrated into the very fabric of the building, with a specially commissioned Founder Members’ Wall in the Members’ Bar. Join now to leave your mark on one of London’s landmark cinemas.
Please select Picturehouse Central in your subscription preferences to keep up to date with its progress. You can also find us on Facebook and follow @CentralPictureH on Twitter. We'll have more news soon! "